Sensa, a nearly 20,000-square-foot wellness destination, is scheduled to open this fall in Wynwood at 2830 NW 5th Ave., bringing a mix of thermal bathing, medical aesthetics, massage, and beauty services to one of Miami’s most active mixed-use neighborhoods, according to a report by PROFILEmiami.
The project is designed as more than a traditional spa. Founder Martin Hogue said the concept was intended to create a place for couples, friends, and individuals to spend time together while focusing on long-term wellness, combining a bathhouse, med spa, and blow dry style bar under one roof. The announcement adds to Wynwood’s expanding mix of retail, hospitality, and lifestyle destinations, where new concepts continue to layer onto the neighborhood’s creative and commercial identity.
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At this stage, Sensa has been described as a forthcoming opening rather than a completed project. The company has not publicly released every membership detail, but it has said tiered access options will be available across the bathhouse and med spa, with founding-member opportunities expected to be announced before opening.
| Project Detail | Information |
|---|---|
| Project Name | Sensa |
| Location | 2830 NW 5th Ave., Wynwood, Miami |
| Size | Nearly 20,000 square feet |
| Founder | Martin Hogue |
| Expected Opening | Fall 2026 |
Thermal bathhouse will anchor the concept
The centerpiece of Sensa is a thermal bathhouse built around the restorative effects of water, heat, cold, movement, and stillness. The company says the experience will include a 120-minute thermal circuit with a freshwater pool, two hot hydrotherapy pools, and two cold plunges held at different temperatures.
Other planned wellness features include a traditional sauna, an infrared sauna with red light therapy, a steam room, and a frigidarium. Sensa also says its pools will use UV and ozone sanitation technology, a detail that underscores the project’s focus on wellness operations and water treatment systems as part of the guest experience.
To extend the bathhouse offering beyond standard spa programming, the project will include immersive environments such as a flooded Storm Room for Sensa’s signature storm experience, complete with rainfall, lightning, and thunder effects. A grotto pool will connect to an outdoor pool through a swim-through tunnel, creating an indoor-outdoor bathing sequence that is uncommon in the local spa market.
According to the company, Sensa will also host “Wellness Hours” throughout the week, including guided sauna sessions, wellness classes, and other curated programming. Those offerings appear aimed at turning the venue into a recurring social and wellness destination rather than a one-time spa visit.
Medical aesthetics and longevity services will expand the offering
In addition to the bathhouse, Sensa will include a second-floor med spa focused on medical aesthetics, health, and longevity. The services announced so far range from wrinkle relaxers and facial fillers to filler dissolving, biostimulators, customized facials, dermaplaning, microneedling, VI Peels, and hair-restoration treatments.
The concept also calls for scalp-focused HydraFacial and PRP microneedling, along with IV therapy, wellness shots, and health and longevity programs centered on GLP-1 medications, peptide therapy, and bioidentical hormone support. The breadth of those services places Sensa at the intersection of beauty, recovery, and preventive wellness, a niche that has grown more visible in South Florida’s higher-end consumer market.
The second floor will also house the Sensa Blow Dry Style Bar, which will offer wash-and-style blowouts, extension-ready styling, and deep-conditioning treatments. That component is designed to let guests combine beauty services with the bathhouse or med spa experience during a single visit.
Wynwood location reflects the neighborhood’s changing retail mix
Sensa’s planned address on Northwest Fifth Avenue places it in the heart of Wynwood, a district better known for its murals, galleries, restaurants, and adaptive-reuse real estate than for traditional spa facilities. In recent years, the neighborhood has drawn an increasingly diverse mix of retail and experiential operators looking to tap into its steady pedestrian traffic and destination appeal.
Wellness-focused concepts have increasingly found room in Miami’s urban neighborhoods, particularly in areas where residential density, tourism, and lifestyle retail overlap. Wynwood’s profile as both a local and visitor destination makes it a logical setting for a concept that blends social wellness, recovery services, and beauty appointments under one roof.
The opening also adds to the commercial evolution of the district, which has steadily broadened beyond food and beverage and into health, fitness, and personal-care uses. While Sensa is not a residential or office development, it fits into the broader pattern of ground-floor and standalone retail uses helping define the neighborhood’s next phase of growth.
Membership model will offer recurring access
Sensa said it plans to sell memberships across both the bathhouse and med spa. Bathhouse memberships will include recurring access to thermal experiences, massages, IV therapy, and wellness shots, along with guest passes.
Med spa memberships, by contrast, will offer preferred pricing and benefits on select treatments. The company said more details on membership levels and founding-member opportunities will be released before opening, but no full pricing schedule has been made public.
That membership structure suggests the project is aiming for repeat visitation and a loyal client base rather than a day-pass-only model. In South Florida, where wellness concepts increasingly overlap with hospitality and lifestyle branding, recurring-access programs have become a common way to build predictable demand and encourage customer retention.
What is known so far about Sensa
Based on the information released publicly, Sensa is positioning itself as a multi-service wellness destination rather than a single-use spa. The project combines thermal bathing, spa treatments, medical aesthetics, and beauty services in one location, with a design emphasis on sensory experiences and social wellness.
Even so, several details remain undisclosed, including final membership pricing, complete operating hours, and any additional partner names beyond founder Martin Hogue. No public information reviewed for this report indicated a separate residential component, office component, or broader mixed-use development tied to the project.
For Wynwood, the opening represents another example of the neighborhood’s continued shift toward experience-driven retail. For Miami’s wellness market, it marks the arrival of a larger-format concept that tries to bridge the gap between spa, med spa, and beauty lounge in a single venue.
Frequently asked questions
Where will Sensa open?
Sensa is planned for 2830 NW 5th Ave. in Wynwood, according to PROFILEmiami.
How big is the project?
The concept is described as a nearly 20,000-square-foot wellness destination.
Who founded Sensa?
Martin Hogue is identified as the founder of Sensa.
What services will Sensa offer?
The project is expected to include a thermal bathhouse, massage and body treatments, a med spa with medical aesthetics and longevity services, IV therapy, and a blow dry style bar.
When is Sensa expected to open?
The company says it is scheduled to open this fall. No exact opening date has been announced publicly.
