Inter Miami CF has renewed its partnership with Pura Vida Miami, extending a relationship that began in 2025 and now reaches from player nutrition and Academy programming to a new consumer-facing product across South Florida cafés.
The Miami-born restaurant and wellness brand will remain the club’s first Official Health Foods Partner, supporting athletes from the Academy through the First Team. As part of the renewed agreement, the two organizations have also launched a limited-time co-branded smoothie called Miami Vice, available from September 2 through December 1 at select Pura Vida locations across South Florida.
The collaboration is notable not just as a sports marketing tie-up, but as another example of how South Florida brands are using hospitality, wellness and fandom to build broader customer engagement. For Inter Miami CF, it adds another layer to the club’s growing lifestyle footprint. For Pura Vida, it reinforces the brand’s strategy of pairing neighborhood café growth with high-visibility partnerships tied to Miami identity.
What the renewed partnership includes
According to the announcement, Pura Vida Miami will continue supporting Inter Miami CF across multiple parts of the organization. That includes player meals for the First Team and Second Team, along with nutrition programming for Academy athletes. The partnership also extends into the matchday experience through suite catering and other food service touches at home matches.
The club said the collaboration has been active since 2025, when Pura Vida became Inter Miami’s inaugural Official Health Foods Partner. The renewal keeps that structure in place while expanding the partnership’s public-facing presence through the smoothie rollout. In practical terms, the relationship now operates both as an internal performance support program and as a consumer brand activation.
| Project Detail | Information |
|---|---|
| Organizations | Inter Miami CF and Pura Vida Miami |
| Partnership status | Renewed in 2026 after first launch in 2025 |
| Partner role | Pura Vida Miami remains Inter Miami CF’s first Official Health Foods Partner |
| Consumer activation | Exclusive co-branded smoothie, Miami Vice |
| Availability window | September 2 through December 1 |
| Availability | Select Pura Vida locations across South Florida |
The Miami Vice smoothie and where it is being sold
The new smoothie is designed as the most visible expression of the partnership to date. Pura Vida says the blend combines strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, topped with a stripe of black sesame paste. The drink is being sold under the Miami Vice name, tying the product directly to both brands’ South Florida identity.
The companies said the beverage will be available at select Pura Vida cafés throughout the region, though they have not publicly listed all participating locations. The limited run gives the brands a defined promotional window and allows the rollout to function as both a retail item and a broader brand campaign.
While food-and-beverage partnerships are common in sports, this one has a stronger local angle. Both companies are based in Miami, and both have built their brands around a lifestyle message that extends beyond the core product category. That makes the tie-up feel less like a standard sponsorship and more like a cross-platform South Florida branding effort.
How the partnership fits into Inter Miami CF’s growth
Inter Miami CF said Pura Vida’s role reaches from the club’s First Team to MLS NEXT Pro and Academy players. Euan Warren, the club’s senior vice president of partnerships, said the company has played a meaningful role across the organization since 2025, particularly in supporting player nutrition at multiple levels.
The nutrition component is especially relevant for the Academy, where clubs increasingly emphasize wellness, recovery and education as part of player development. Pura Vida has also been tied to Academy nutrition workshops, adding an educational dimension beyond simple food service. That type of programming can be a differentiator for clubs trying to build a more comprehensive athlete-support system.
For Inter Miami, the partnership also helps extend the club’s identity off the field. The organization has built a highly visible global profile in recent years, but local brand alignment remains important in a market where sports, hospitality and luxury lifestyle increasingly overlap.
Pura Vida’s expansion gives the deal a broader footprint
The renewed partnership comes amid strong national growth for Pura Vida Miami. When the club first announced the collaboration in 2025, the brand had more than 30 locations across Florida and New York. The company now says it operates more than 50 locations across Florida, New York, California, Maryland, Virginia, Washington, D.C. and New Jersey.
Pura Vida was founded in Miami in 2012 and has expanded from a single Miami Beach café into a multi-state lifestyle brand. That growth matters to the Inter Miami partnership because it gives the brand a wider real-world audience for the collaboration, especially as it expands beyond South Florida while still leaning on its Miami roots.
Omer Horev, co-founder and CEO of Pura Vida Miami, said the relationship has been focused on building something that extends beyond the field and into community-facing experiences. In the company’s telling, the renewal gives both sides a chance to deepen that model while introducing the Miami Vice smoothie as a more direct consumer touchpoint.
Why the collaboration matters in South Florida
South Florida’s real estate, sports and hospitality sectors increasingly overlap in brand-building, especially in Miami, where wellness, dining and lifestyle concepts often become part of a neighborhood’s identity. This partnership illustrates that trend. A soccer club with a large and growing audience is linking arms with a homegrown café brand that already operates across multiple states but still markets itself as distinctly Miami.
That combination has value in a market where experience-driven branding matters. For Pura Vida, the partnership offers exposure to a broad fan base and a stronger association with elite athletics and health. For Inter Miami, it helps reinforce the club’s local roots while adding another hospitality partner to the mix of matchday and player-support operations.
The deal also reflects how South Florida brands increasingly use limited-time products and experiential retail to create visibility beyond traditional advertising. Rather than relying only on signage or sponsorships, the two companies are turning the partnership into something fans can buy, taste and share.
What to watch next
The announcement does not include any new real estate component, and neither company disclosed a change in physical footprint tied to the partnership renewal. Instead, the focus remains on operations, nutrition and consumer marketing. The most immediate item to track is how widely the Miami Vice smoothie is rolled out across South Florida locations and whether either side expands the collaboration with additional products or events.
For now, the renewal reinforces a simple but commercially effective formula: two Miami-born brands using shared identity to deepen their reach. In a market where local loyalty and lifestyle positioning can carry significant weight, that kind of alignment can matter as much as a conventional sponsorship.
