Prosper Group and Versluys Group have unveiled Bugatti Residences Miami, the French hypercar brand’s first planned residential tower in the United States, marking a major step for the branded-luxury segment in Brickell. The project is slated for a waterfront site at 75 SW Miami Avenue Road on one of the neighborhood’s remaining riverfront parcels.
The 60-story tower is planned to hold 183 residences, including four signature penthouses, with more than 300 feet of Miami River frontage. That location gives future residents direct access to Biscayne Bay and the boating corridor that has turned the Miami River into one of the most closely watched residential frontiers in the urban core.
The announcement also expands Bugatti’s presence beyond ultra-high-performance automobiles and into branded housing in South Florida, a market that has become one of the leading U.S. destinations for luxury condo launches, global capital and international lifestyle brands.
Key Facts at a Glance
| Project Detail | Information |
|---|---|
| Project Name | Bugatti Residences Miami |
| Location | 75 SW Miami Avenue Road, Brickell, Miami |
| Developer | Prosper Group and Versluys Group |
| Building Height | 60 stories |
| Residential Count | 183 residences |
| Penthouses | Four signature penthouses |
| Waterfront Frontage | More than 300 feet along the Miami River |
| Residential Operating Partner | Rhodium |
| Interior Designer | Yabu Pushelberg |
| Architect | Brandon Haw Architecture |
| Sales Launch | First half of 2027 |
Brickell waterfront site chosen for Bugatti’s U.S. residential debut
The new tower is being positioned on a waterfront parcel in Brickell, Miami’s dense financial and residential district, where land suitable for large-scale development has become increasingly scarce. The site’s river access is central to the project’s positioning, since the Miami River has become a priority corridor for luxury residential development, marinas and mixed-use projects aimed at affluent buyers who want proximity to both the urban core and open water.
Prosper Group, led by CEO Jay Roberts, and Belgium-based Versluys Group, led by CEO Bart Versluys, are developing the tower together. According to the announcement, the project reflects a blend of European development experience and a Miami-focused strategy, with the partners framing the building as a branded residence rather than simply a luxury condo tower.
The project comes after the developers closed on the Brickell land assemblage earlier this year, a transaction that established the site for what they have now positioned as a long-term luxury residential play in one of the city’s most competitive submarkets. Related reporting by South Florida business and real estate outlets had tied the acquisition to a future high-end development plan before the Bugatti name was announced.
What Bugatti is bringing to the project
Bugatti said the Miami tower is intended to translate the marque’s design language and luxury philosophy into a residential setting. The brand, founded in Molsheim, France, in 1909 by Ettore Bugatti, has long emphasized limited production, craftsmanship and technical precision in its vehicles. In the company’s words, “If comparable, it is no longer Bugatti.”
At the center of that concept is the idea that the building should reflect Bugatti’s identity through architecture, interiors and service. In the announcement, Wiebke Ståhl, Managing Director of Bugatti International, said Miami’s “bold architecture” and global appeal made it a compelling setting for the company’s next residential project.
Bugatti previously entered residential development in Dubai through Bugatti Residences by BinGhatti. The Miami project appears to extend that strategy into a U.S. market where branded residences have become increasingly common, especially in South Florida, as developers seek to differentiate projects through international design names, hospitality-style operations and lifestyle positioning.
Design team includes Yabu Pushelberg and Brandon Haw Architecture
Bugatti Residences Miami has assembled a design team that includes several names with extensive experience in luxury hospitality and residential work. Yabu Pushelberg, the New York- and Toronto-based interior design studio led by George Yabu and Glenn Pushelberg, is responsible for interiors. The firm has worked on projects for Aman, EDITION, Four Seasons and Rosewood, and in Miami it will be tasked with translating Bugatti’s design sensibility into the common areas and residences.
Brandon Haw Architecture is leading the building’s architectural vision. The firm said it is drawing from Bugatti’s design DNA, including the brand’s C-line motif, which is one of the company’s most recognizable visual signatures. The tower is expected to reflect those cues in the massing and overall form, although detailed renderings and floor plans were not included in the initial announcement.
The project team also includes Rhodium as the exclusive global residential operating partner. Rhodium is being positioned as the service platform for the building, with white-glove butler service and a hospitality-driven operating model intended to shape the ownership experience as much as the physical design.
What is known about the residences
At this stage, the most detailed public information centers on the project’s scale rather than individual floor plans or pricing. The tower will have 183 residences and four penthouses, but the developer has not yet publicly disclosed unit mixes, starting prices or a full amenity program in the announcement reviewed by Next South Florida.
That said, the unit count suggests a relatively limited inventory for a 60-story tower, which is in line with the branded-luxury model. In Miami, this segment often emphasizes exclusivity, high-touch service and architectural distinction over volume. The Miami River frontage also indicates that view corridors and water access are likely to be central selling points once the project reaches market.
Sales are expected to launch in the first half of 2027. Until then, buyers and brokers appear to be getting an initial introduction to the project rather than a full sales rollout.
Why the project matters for Brickell and the Miami River market
Brickell has become one of the most active luxury residential districts in the country, with a concentration of new towers, branded residences and waterfront redevelopment. The neighborhood’s appeal is built on a combination of transit access, office demand, river and bay frontage, and a growing restaurant and retail scene that supports a more urban lifestyle than many other South Florida submarkets.
Bugatti Residences Miami adds another international luxury brand to that mix. More importantly, it underscores the continued competition for waterfront land along the Miami River, where developable parcels are limited and often attract premium pricing. Projects in this corridor have tended to emphasize both private boat access and proximity to Brickell’s dense commercial core, and that combination has helped shape the area’s residential pipeline.
For South Florida’s broader market, the project is another sign that branded residences remain a major development strategy. Luxury buyers in Miami have shown interest in projects associated with global fashion houses, hospitality groups and automotive brands, especially when those projects are paired with strong water access and a prime urban location. Whether the market ultimately absorbs another ultra-luxury tower will depend on pricing and timing, but the announcement alone reinforces the strength of Brickell as a destination for top-tier residential development.
Project timeline and next steps
Bugatti Residences Miami is still in the early announcement stage, with details on construction timing, pricing and full amenity programming yet to be publicly disclosed. The developer’s current milestone is the planned sales launch in 2027, suggesting that the project is being positioned for a later-cycle market introduction rather than an immediate presale push.
For now, the tower stands as one of the latest examples of global luxury branding moving deeper into South Florida’s residential market. With Bullish waterfront positioning, a high-profile design team and a brand identity tied to performance and exclusivity, the project is entering a neighborhood that has become accustomed to large-scale luxury launches, but still has limited riverfront land left to absorb them.
Additional background on the announcement can be found in the original PROFILEmiami report. Bugatti’s corporate site can be accessed through the brand’s official Bugatti website.
Frequently Asked Questions
Where is Bugatti Residences Miami planned?
The tower is planned for 75 SW Miami Avenue Road in Brickell, on a waterfront site along the Miami River.
How tall is the building expected to be?
The project is planned as a 60-story tower.
How many homes will be in the tower?
The development is expected to include 183 residences, along with four signature penthouses.
Who is developing the project?
Prosper Group and Versluys Group are developing Bugatti Residences Miami.
When will sales begin?
Sales are slated to launch in the first half of 2027.
