Newgard Development Group and Porsche Design have unveiled Porsche Design Concours, a planned automotive ownership community in West Palm Beach centered on private car studios, a membership clubhouse and a design language drawn from Porsche Design’s product and architectural heritage. The project is planned for 2500 North Florida Mango Road, on a 2.6-acre site east of downtown West Palm Beach.
The announcement marks a reshaped version of a previously proposed automotive condominium project at the same property. The new concept calls for 22 individually owned automobile studios, compared with the 20 studios described in the earlier Palm Beach Auto Haus filing, and it names Porsche Design as a brand partner for the first time. Newgard says the West Palm Beach project is scheduled to open in 2028, although construction has not yet started and a general contractor has not been announced.
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The project is being positioned as part of a broader, nationwide rollout of similar automotive ownership properties, with a second location also announced for Dallas. In South Florida, the West Palm Beach site stands out because it combines car storage, working and entertainment space, and private club amenities in a format that has become increasingly visible in affluent pockets of the region.
Project Details at a Glance
| Project Detail | Information |
|---|---|
| Project Name | Porsche Design Concours |
| Location | 2500 North Florida Mango Road, West Palm Beach |
| Developer | Newgard Development Group / PB Vaults Development LLC |
| Brand Partner | Porsche Design |
| Architect | Urban Robot Associates, in collaboration with Porsche Design |
| Planned Units | 22 private automobile studios |
| Studio Sizes | Approximately 2,700 to 6,000 square feet |
| Target Delivery | 2028 |
| Current Status | Announced; not yet under construction |
A New Use for a Familiar West Palm Beach Site
The property at 2500 North Florida Mango Road was previously tied to Palm Beach Auto Haus, an earlier automotive condominium proposal that Florida YIMBY reported on in May 2026. That earlier plan called for a two-story building of about 111,637 square feet and 20 private automobile studios. The newly introduced Porsche Design Concours increases the number of studios and places the development under a branded luxury concept, though the developer has not publicly confirmed whether the earlier building area or massing has been retained.
Public records cited in the original report show that an affiliate of Newgard Development Group, PB Vaults Development LLC, bought the 2.6-acre site in August 2026 for $10.5 million. The purchase was reportedly backed by a $6.3 million loan from Belmont Bank & Trust. The acquisition came shortly before the formal rollout of the Porsche Design Concours brand in September.
That timing suggests the project has already moved beyond the concept stage. Even so, the development still appears to be in its early planning phase, with no public construction start date or permitting milestone announced as of the unveiling.
What Porsche Design Concours Will Include
According to the developer, the West Palm Beach project is designed around individually deeded automobile studios that can function as more than storage spaces. Each studio is planned with a mezzanine level, full bathroom, wet bar and climate-controlled interiors. The format is intended to support private vehicle collections while also accommodating workspace and leisure use.
The studios are expected to range from about 2,700 to 6,000 square feet. Sales will be conducted by invitation only, underscoring the private-club nature of the project rather than a conventional condo sales program.
Newgard also says the ownership model will not be limited to Porsche vehicles. The studios are intended for collections from multiple manufacturers and are meant to house vehicles from different eras and categories. That positioning matters in South Florida, where luxury collectors often own mixed garages rather than a single-brand fleet.
The development’s shared amenities will be concentrated in a private clubhouse, which is planned to include padel courts, spa and wellness facilities, dining areas, private lounges, coworking spaces, outdoor terraces, event spaces, concierge services and 24-hour security.
Design Approach Centers on the Cars and the Collection
The architectural concept includes an interior circulation element called The Concours, an enclosed automotive promenade that will function as the main passage through the development. Rather than relying solely on exterior drive aisles, the design places car movement and display inside a gallery-like setting, allowing owners to access their studios while presenting their collections in a more controlled environment.
Urban Robot Associates is designing the West Palm Beach property in collaboration with Porsche Design. The project’s visual and material language is meant to reflect Porsche Design’s longstanding emphasis on minimalism, restraint and functionality. The developer also points to the philosophy articulated by Porsche Design founder F. A. Porsche: “Design is not simply art, it is elegance of function.”
That design focus is central to the project’s marketing and planning. The development is not being pitched as a standard garage facility, but rather as a place where the architecture is intended to echo the aesthetics and precision associated with the Porsche brand, even though ownership will not be restricted to Porsche vehicles.
Developer and Brand Ties
Newgard Development Group, led by CEO and founder Harvey Hernandez, is handling the development and construction side of the venture. Hernandez described the concept as a response to a long-standing gap in the market for serious car collectors, framing it as a space designed to be more personal and more functional than conventional storage.
Porsche Design, part of the broader Porsche Lifestyle Group, is lending its name and design philosophy to the project. Volker Strotmeier, a member of the Porsche Lifestyle Group Executive Board, said the idea extends the brand’s design approach into a new category that combines function, lifestyle and automotive culture.
The partnership is notable because it gives the West Palm Beach project a brand identity that goes beyond the typical “car condo” model. In South Florida, where luxury-branded residential projects have become common, a branded automotive ownership development adds another layer to the market’s niche real estate offerings.
Part of a Broader Expansion in Collector-Oriented Real Estate
Porsche Design Concours is being introduced alongside a second location in Dallas, which will also include 22 automobile studios. Gensler is designing the Dallas project. According to Newgard, those two developments are the first phase of a larger national strategy aimed at collector communities in cities where owners live and spend time.
The company says future locations will be selected based on proximity to established automotive collector neighborhoods, with a target distance of roughly 10 to 15 minutes from where prospective owners reside. That selection strategy points to a real estate model built around access and convenience rather than visibility alone.
For West Palm Beach, the project adds to a growing list of specialized luxury property types that cater to high-net-worth residents with interest-driven real estate needs. Similar spaces in South Florida have included private car vaults, elevated storage facilities and branded collector compounds, though not all have moved forward at the same pace.
What Happens Next
At this stage, Porsche Design Concours remains an announced project rather than an active construction site. The developer has targeted 2028 for opening, but it has not released a construction start date or identified a general contractor. Additional permitting, financing or sales updates will likely determine how quickly the project moves from concept to ground-up development.
For now, the unveiling gives West Palm Beach another example of how South Florida’s luxury real estate market continues to diversify beyond residential towers and coastal condominiums. In this case, the product is aimed at collectors who want a deeded, climate-controlled home for vehicles as well as a place to gather, work and entertain.
Frequently Asked Questions
Where is Porsche Design Concours planned in West Palm Beach?
The project is planned for 2500 North Florida Mango Road in West Palm Beach.
Who is developing the project?
Newgard Development Group is developing the project through PB Vaults Development LLC, according to the report.
How many automobile studios are planned?
The West Palm Beach project is planned to include 22 private automobile studios.
What amenities are planned?
The clubhouse is expected to include padel courts, spa and wellness facilities, dining areas, private lounges, coworking spaces, outdoor terraces, event spaces, concierge services and 24-hour security.
When is the project expected to open?
The developer is targeting an opening in 2028, although no construction start date has been announced.
